Multimedia has become ubiquitous today. As information becomes easier to access, its consumption also increased from television shows to music videos to YouTube videos. The popularity of multimedia is expected to increase further due to the accessibility provided by smartphones. This trend is especially evident with the rise of Instagram, Snapchat, TikTok, Facebook, etc.

Instagram

Instagram was launched in April 2010, initially as a means for users to share photos on Facebook. In August 2012, it began allowing people to add “filters” or effects to their pictures, which led to an increasing number of posts on the service. By September 2014, Instagram had 100 million daily active users. In July 2015, Facebook acquired Instagram for $1 billion; this acquisition was seen as a way to strengthen Facebook’s presence among the young generation, who tend not to use Facebook as often as older generations. Two years later, Instagram had 1 billion monthly active users, and 800 million monthly video views. On January 2, 2017, Facebook announced that it will begin testing advertisements on Instagram Stories.

Snapchat

Snapchat was founded by Evan Spiegel and Bobby Murphy. It allows users to take photographs and short videos that are then immediately deleted after viewing. These images may be sent via text message, email, or directly through other apps. Users can choose a few seconds before the picture or video disappears. The company said its target demographic consists of “generations X and Y.” In December 2011, Mark Zuckerberg invested $50 million into the app, making him one of the largest shareholders in the company.

Tiktok

TikTok is short for Tik Tok (a reference to the Chinese word dàtǐkè), which translates to “revolving door” in English. The name refers to the mobile phone-shaped device used to make the videos. TikTok was first released in 2016 and now claims more than 500 million downloads. It became popular among teenagers and college students in China and India. TikTok’s parent company ByteDance owns two Chinese language news sites based in Beijing, Tudou News and Tieba News. ByteDance purchased Musical.ly in 2018 but kept TikTok independent.

Facebook

An American multinational social networking company based in Menlo Park, California. It was launched on February 4 2004. It initially focused on building a consumer social networking site before expanding to B2C models. People use the internet version to communicate and stay connected with friends and family, form communities and businesses, and sell products and services. Facebook’s public status updates, photos, video clips, links, events, pages, applications and games are called Facebook “likes”. Facebook has 2.32 billion monthly active users and 665 million daily active users. As of July 2017, there were 1.43 billion monthly active users.

YouTube

 A digital media entertainment site that consists of the YouTube website itself along with 50 different channels dedicated to specific topics and themes. Over 10 hours of video are uploaded every minute and it continues to grow rapidly. In fact, according to Business Insider, YouTube had been growing by more than 40% each month since June 2015 with profits higher than ever. YouTube TV was launched on November 11, 2018, and is currently available in 31 markets including New York City, Los Angeles, Chicago and Philadelphia.

Conclusion

In conclusion, these are the most influential apps that are used widely worldwide and they will continue to increase their popularity as well as influence globally in future too. Join online casino games today and enjoy a wide variety of games.